WIRED Brand Lab for Novartis
2023 • Client: WIRED Brand Lab • Production Company: Bows & Arrows • Role: Designer & Animator
The Mechanics of Heart Failure
For WIRED Brand Lab under direction from Bows & Arrows, I conceptualized, designed, storyboarded, and owned the animated sections for this sponsored explainer video promoting Entresto, a medication from Novartis. WIRED Brand Lab’s team trusted us with using 2D animation to create scientific X-ray style visuals, to help viewers understand heart failure better while showing the benefits of Entresto.