For this series, Generac partnered with Code3 to create a set of Instagram Reels to promote their at-home generators in the run up to the 2024 holiday season.

I sourced stock footage and music, and used provided elements from Generac to bring the magic of the holidays to life, while emphasizing the importance of being prepared for the potential struggles of the season (hello, power outages) with Generac products.

These reels were posted to Generac’s Meta accounts, and received over 131k views.