Grindr: “Who’s the A**hole?” Podcast - Voicemail Visualizers
2024 ✢ Client: Grindr ✢ Role: Designer / Animator / Sound Design
Voicemail 1 - Looking for a Third
Voicemail 2 - Naughty Nurse
Voicemail 3 - Pilgrims???
The Brief
In 2024, I was contacted by Grindr about a series of social videos they wanted to make to promote their podcast “Who’s the A**hole?”, hosted by celebrity drag queen Katya Zamolodchikova.
Based on the popular Reddit page “Am I The A**hole?”, the videos would use real voicemails from Grindr users who called a hotline where they could leave messages for Katya, asking for her opinion on their recent romantic encounters.
The ask: attention-grabbing social videos which felt almost user-generated, and true to the brand voice of Grindr - fun, irreverent, and sex positive.
Design
After receiving scripts and the voicemails in question from the Grindr team, I set to work creating a design language which could be used across videos. Referencing previous illustration work used by Grindr in other campaigns, I created hero drawings for each video in a black and white line drawing style. Combining these drawings with edited collaged elements from around the Internet, and text so that viewers could follow along with the voicemails, we landed on a style which felt both handmade and on-trend with online culture.
Storyboards
Storyboards were then created in Photoshop and reviewed by the creative team. After a round or two of revisions, I got to work animating.
Animation
Animation was done in After Effects.
Sound design was executed in Premiere Pro.
Grindr Creative team:
Alex Stergiou - Creative Producer
Benjamin Cooper - Director of Social Media
Voicemail 4 - Slammed