Grindr and Bows & Arrows worked together to produce this pair of videos to celebrate Grindr’s 15 year anniversary. The first video, #MeetGrindr, showcased Grindr’s evolution from causal dating app to social powerhouse over its 15 year lifespan, and spoke to the hopes of where the company will be able to expand in the future. #MetOnGrindr took a more playful approach, featuring stories from real couples which showed the ways that Grindr can be used to connect people around the world with lovers, friends, and all-important community.

Using Figma and Illustrator, I was able to pull from Grindr’s asset library and create all animated elements for these two videos. It was important to keep the brand’s voice at the forefront for this project, so integrating the iconic location carrots, brand colors, and stylized versions of their well-known map feature was paramount. Working in tandem with editor Matt Kazman, we delivered videos that delighted and inspired both Grindr users and investors in celebration of their 15 year milestone.