Self Magazine and Latuda
2021 ✢ Client: Self Magazine ✢ Production Company: Bows & Arrows ✢ Role: Designer & Animator
What, Exactly, Is Bipolar Disorder?
In the spring of 2021, I was tapped by Bows & Arrows to conceptualize, design, storyboard, and animate this sponsored explainer video for Self Magazine. The goal of the video was to spread awareness of bipolar disorder and how it can affect individuals in their daily lives, and to promote awareness about the product Latuda, a drug which can help offer relief for symptoms.
Over two months, I worked with Bows & Arrows and the creative team at Conde Nast Entertainment to create this visual story, which expresses the challenges of bipolar disorder while also presenting a vision of a hopeful future for those struggling with this condition.